Soriva is a vape brand I built from concept to completion. My work included designing the primary product packaging and pop-up boxes, as well as establishing the entire brand identity—logo, color direction, typography, and overall visual tone. This project reflects my ability to build cohesive branding systems starting from a blank foundation.
The brand identity was built around a style rooted in cultural influence and visual storytelling. I incorporated elements from my Hispanic heritage, using a traditional lace pattern and a sugar skull as the main logo to convey personality, boldness, and cultural richness. This design direction set the tone for the product packaging, especially in the vape box line, establishing a strong, recognizable brand presence. Along with that, I also designed a pop-up display box that seamlessly aligned with the brand identity and extended the visual system beyond the product itself.
Pop up box
I designed a packaging system that could be applied across multiple flavors, allowing them to be sold together as a cohesive product line.
