Wanting to target the young Hispanic community, I wanted to bring out a feeling of nostalgia using a well-known Hispanic game called Loteria. To win the game, you have to get four in a row; in this case, the missing card is your vote. I chose to tie in the nostalgic feeling by adding a background based on a traditional ceramic mug called jaros texture and pattern, also using the beans as a token to mark the cards you've already gotten.
Along with the poster, I created several different elements of advertisements, such as a billboard, a postcard, and a social media post. For these, however, instead of using a full board, I choose to use the playing cards to still be able to get the message across without having to crop the board.
