This was a design I created during my internship at the UNC Charlotte College of Art and Architecture. I was tasked with creating a variety of marketing elements for an upcoming play, including a poster, web banner, screenslide, and Instagram story slide.Â
This final poster design served as the foundation for all other marketing materials. In creating it, I incorporated several visual elements that connect directly to the play. The three letters symbolize the three main characters, while the delicate lace pattern evokes femininity and ties back to the theme of Intimate Apparel. Finally, the empty mannequin represents both the protagonist’s role as a seamstress and the beginning of her journey, symbolizing a blank canvas before her story takes shape.
Print Ad
Website banner
Screen Slide
IG slide
These alternate designs were adapted to accommodate different formats and sizes. Depending on where each piece was published or displayed, certain elements such as the QR code, UNCC logo, and event dates were adjusted or removed. However, I made sure to maintain the key visual components: the three cards, the lace pattern, and the mannequin, ensuring consistency across all marketing materials.
